We at B.R.AD. sprouted roots at Credulity Recycling in the Midwest. Although serving a small footprint, Credulity is forever in search of a “better way”.

When it came to trucks getting better gas milage, there had to be a better way.

They found a way.

If it was formulating a way to get a box truck to hold more inventory each day, well, there had to be a better way. They created a way.

When covid hit, and no large business would let a recycler within 100 yards of their building, well, of course, there had to be a better way to get inventory.

The “Better Way” was creating the B.R.A.D. System.

Brad is the result of mixing the infamous Jay Conrad Levinson’s Guerilla Marketing techniques with the greatest programmers and app developers across the globe.

What do you do during covid when no decent size company can risk an H.R. issue by letting a recycler on their property?

You Pivot!!

The minds at Credulity Recycling formulated a plan to canvas and call on every business of every size. If you had two employees, they called on you. If you did two billion in revenue last year, they called on you.

Credulity formulated a multi-layered canvasing approach to reach businesses of all size. The B.R.A.D. method flushes out electronics recycling pickups from locations, companies and organizations that most recyclers either look past or would never consider calling.

If your company is looking for a creative way to maximize every truck and every square foot of your warehouse, you should take a look at adding the B.R.A.D. System.

The B.R.A.D. Team